I help businesses turn “I think” into “I know” with personalized market research and Fortune 500 expertise—served with down to earth, bestie-level guidance.
Do you find yourself asking questions about your business that ChatGPT alone can’t answer?
Questions specific to your business such as “Is my marketing messaging resonating with the right people?” Or, “I’ve got a hunch or new idea but wish I could validate it first.”
With market research, I answer the questions holding you back from moving forward.
Dial “I” for Insights
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Dial “I” for Insights 📞
Should we launch this?
Are we reaching the right people?
Why aren't customers coming back?
What do people actually think about our brand?
How should we position this?
What are our competitors missing?
These are research questions.
Market research is simply a thoughtful way of finding the answers. I help you understand your customers, your market, and the opportunities in front of you, then turn what we learn into insight you can actually use.
And you don't have to know what kind of research you need before you call me.
I’ll advise you on what insights you need and how I’ll go about getting them, based on your goals or what hunches are keeping you up at night.
Are you making decisions about your business based on hunches or whims, wishing you had data to guide those decisions?
Stop guessing and start growing!
For 15 years, I’ve done market research for Fortune 500 companies, including nearly a decade with Disney Parks. I’ve helped billion-dollar brands use consumer insights to shape new products, refine marketing messaging, and develop long-term strategies to get ahead.
Now I bring that experience to businesses that don’t have a sophisticated consumer insights practice because you still deserve thoughtful research and more informed decision-making.
With Your Research Bestie you get 100% human-made research, insights, and advice that reflect the person and passion behind the work.
While I appreciate AI in some use cases, it’s not great at coming up with original ideas or solutions. It relies on past data that’s already mainstream. This results in generic, mediocre, and stereotypical outputs: the opposite of what a business needs to succeed and stand out.
My human-centric approach gives your business a competitive advantage by delivering new and imaginative insights crafted from human creativity and curiosity.
Five Stars
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Five Stars ✨
“You communicate the layman really well. You deliver brilliant research findings and business strategy recommendations but are able to boil it down in a way that anyone can understand it.”
“You have a strong systems thinking. You can see how pulling one thread affects others, and can trace problems back to their source where other people would stop and take the data or problems at face value.”.”
“You’re like the Grace Kelly of research. Observant, adaptable, dependable, quick-thinking and bold, like her characters in movies like Rear Window and To Catch a Thief.”
Get in Touch!
Schedule a free 1:1 introductory consulting session to learn more about what I do and how I might be able to help you.