For Business Owners & Brands

I get you the tea on your business using methods that the Fortune 500 companies use to stay sharp.

Through custom market research projects, I can help you answer questions to propel you forward, such as:

  • How satisfied are my current customers? What can I do to improve their experience/satisfaction?

  • How can I improve my offerings, positioning, or marketing messaging to attract new customers?

  • What marketing messaging would be most compelling while avoiding sounding generic?

  • What’s the optimal pricing for my product/service? How do I balance maximizing demand without diminishing perceived value?

  • Who is my target market, beyond demographics? What beliefs, attitudes, and behaviors do my target market hold and how do I use this information to make smarter decisions?

  • I’ve got a “leaky bucket” of lost customers: what’s causing this, how do I plug the leak, and how do I get the bucket filled up again?

  • I’ve got some ideas for new products/offerings but need help refining and narrowing, and prioritizing the ideas that will have the most impact

  • What new things should I be doing based on what’s happening in the market and competitive landscape?

  • What percent of my target customers are aware of my brand/service? How strong is my brand equity compared to competitors?

For Market Research Suppliers & Vendors

Like calling a friend when you need last minute help moving a couch you bought off Marketplace, I can help lighten your load

I’ve been on the supplier side, so I know: when it rains, it pours. With a wide range of qual and quant experience I can quickly come in and pinch hit for you behind-the-scenes:

  • Wide range of experience with project types, including:

    • Tracker surveys (market, satisfaction, brand health/equity, etc.)

    • Concept testing

    • Product naming

    • Claims (“Reasons to Believe”) development and refinement

    • Pricing sensitivity

    • Market sizing

    • Segmentation / Target market development

    • UX / Usability

    • Ad testing and messaging refinement

  • Happy to help with projects big and small such as:

    • Watch focus groups and write debrief and/or full report

    • Manage qual recruiting and quotas behind the scenes

    • Analyze and code verbatims, extracting actionable and unique insights

    • Analyze survey data and draft a summary or full report

    • Take existing data and curate a clean story from it

    • Bring a boring deck to life with data-visualization and story-simplification skills

    • Anything else you need!

Portfolio & Case Studies

Coming soon!

Here I’ll share some fun examples of business problems I’ve solved for the big-name brands I’ve worked with in the past, to help bring my impact to life.