A curious, analytical, insightful deep-thinker who loves exploring unconventional ideas, noticing patterns others overlook, and breaking complex things down into simpler, big-picture concepts.
My Decade with Disney
I accidentally fell into this calling. Upon college graduation I packed my car and moved down to Florida to follow a pipe dream of working for the most magical place on earth.
With no plan—just faith, trust, and a little pixie dust—I somehow landed a market research internship. Like Cinderella and the glass slipper, it turned out to be the perfect fit.
For almost a decade there, I learned not only how to conduct world-class market research, but also the secrets to top-notch everything: operational efficiency, marketing messaging, customer experience, new product development, pricing strategy, brand positioning, customer loyalty, long-term strategy formulation . . . you name it!
The Growing “Ick” of Corporate
Fast-forward a few more years, and I’ve been blessed to expand my advising beyond theme parks. To keep things confidential and classy, I won’t name-drop, but let’s just say the list includes a popular podcast with an audience of 20 million and billion-dollar CPG companies.
Despite these corporations signing my paycheck, I wasn’t immune to the collective, growing “ick” of corporations increasingly pursuing profit at the expense of people.
So I decided to take what I’d learned and bring it to businesses that are passionately building a dream. With me, you don’t have to be a Fortune 500 company to have Fortune 500-level thinking.
I appreciate AI’s potential but the studies on the cognitive atrophy it can cause give me pause, since I make conscious efforts to protect my intellectual integrity and sharpen critical thinking skills.
With Your Research Bestie, 100% of what you get is my human experience, expertise, and empathy. I believe that brings more value to my clients than my prompting skills.
Besides, I love what I do! I’m energized by the deep, reflective thinking that market research entails. Why outsource the fun to AI and risk de-skilling myself in the process?
