Analytics can tell you the “what” or “how many” of things, but market research brings you the “why,” “why it matters” and “what to do next.”

There are many methodologies in market research to get this insight, but most commonly surveys and/or focus groups are used.

Making breakthroughs in business requires a human spark that AI can’t replicate. LLMs rely on past data that has already become mainstream. By nature, they struggle to come up with original, new, and unexpected ideas--something businesses need to succeed and stand out.​
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Consumers are quickly growing fatigued of the soulless “sameness” that businesses are producing as a result of generic AI outputs. Business strategy and decisions based in human judgement, taste, and emotion is more valuable than ever.​
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Your Research Bestie delivers human-crafted insights developed from human curiosity, creativity, and empathy to help you avoid the generic advice and mediocre recommendations you’ll get from AI.​

As your research bestie I bring you top-tier research and insights, but with the bestie energy of being your cheerleader, wanting to see you succeed, and giving kind but candid advice.

Whether you’re a big brand, a small business, or vendor/supplier, if you need research or consumer insights in any capacity I can help you out!

Straight talk: an average deep-dive project can cost low- to mid-5 figures depending on project type and complexity.

However, my passion and goal is scaling market research to make it accessible to small and mid-sized businesses.

As your bestie, I’ll give you the “friends and family” discount on the going corporate rates and provide scaled-down options to meet 4-figure budgets.

I also offer general consulting by the hour to give guidance or analyze existing data/metrics you have, for budgets in the 3-figure range.