Analytics can tell you the “what” or “how many” of things, but market research brings you the “why,” “why it matters” and “what to do next.”

There are many methodologies in market research to get this insight, but most commonly surveys and/or focus groups are used.

By talking directly with consumers via surveys and/or focus groups, I get you something that AI can’t: rich, deep, and custom insight into what your specific consumers need and want, what they think about your specific business/brand, etc.

Further, with my corporate experience and expertise, before research even begins I’ll make sure you’re asking the right questions and solving the right problems (and in the right order)

In corporate, I never really feel like I fit in. My personality is the opposite of what thrives and succeeds in the corporate world: kind, warm, loyal; and wanting to do the right thing, and with integrity.

As your research bestie I bring you top-tier research and insights, but with the bestie energy of being your cheerleader, wanting to see you succeed, and giving kind but candid advice.

Small and mid-size business hallelujah.

Larger companies or corporations hallelujah.

Research supplier/vendors hallelujah.

(*If you’re not in on the Bieber Coachella meme format, what this means is whether you’re a big brand, a small business, or vendor/supplier, if you need research or consumer insights in any capacity I can help you out!)

Straight talk: an average deep-dive project can cost low- to mid-5 figures depending on project type and complexity.

However, my passion and goal is scaling market research to make it accessible to small and mid-sized businesses.

As your bestie, I’ll give you the “friends and family” discount on the going corporate rates and try to scale things down to meet 4-figure budgets.

I also offer general consulting by the hour to give guidance or analyze existing data/metrics you have, for budgets in the 3-figure range.